Ottawa's top female cop, and the Ontario Association of Chiefs of Police, are asking for the full withdrawal of a controversial Kia television commercial.

Ottawa's top female cop has also written to Kia Canada about her disappointment with the commercial, in which a female cop makes out with a motorist.

"Your commercial implies that female police officers are unprofessional and perpetuates the stereotype that women are not suitable for police work by objectifying them in this matter," Deputy Chief Sue O'Sullivan writes in a letter.

But Tony Ciccia, a vice-president with Publicis, the agency that created the ad for Kia, said the car company should not pull the commercial. Ciccia said the commercial was meant to be humourous and he's shocked that police groups are outraged by the ad.

"We're surprised that they're spending time worrying about this spot," Ciccia said, noting his agency will recommend that Kia not pull the ad.

O'Sullivan's words echo the sentiments of the chiefs association's president.

"While we note that your company has voluntarily withdrawn the commercial during daytime and early evening rotation, we are calling on Kia Canada to completely withdraw the ad from the air," association Peterborough police Chief Terry McLaren writes to Kia Canada.

The commercial for the Kia Spectra5 has recently caused a stir in Quebec policing circles.

The ad shows the cop on the male motorist, in his driver's seat before she gets back in her cruiser and drives away.

"This commercial is sexist and demeans our entire profession, particularly our female officers who serve their communities with professionalism and dignity," McLaren says in his letter. The association is also asking Kia for a public apology.