CALGARY -- Raunchy Virgin Mobile ads are being yanked from Calgary bus stops after several residents complained they're inappropriate for children.
Virgin Mobile last month launched a Canada-wide campaign featuring couples passionately embracing in public venues, with the tag line "Hook Up Fearlessly."
Calgary Transit will remove two of three ads after "several" customers found them offensive, spokesman Ron Collins said yesterday.
A third Virgin Mobile ad, which features a man and woman kissing with his hand on her clothed thigh, has been deemed acceptable and will remain, said Collins.
"The two that we've removed were a little bit too provocative," he said.
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Virgin Mobile spokesman Nathan Rosenberg said the company is surprised by the reaction.
"It's quite interesting for us because these are the sorts of images people are bombarded with every day," he said.
"We don't think that we're actually doing anything that encourages people not to express their love in a healthy relationship or in a healthy kind of way."
