 British Columbia Premier Christy Clark. (REUTERS/Andy Clark)
|
VANCOUVER — Provincial NDP Leader Adrian Dix is calling out the B.C. Liberal government over its spending of taxpayer cash on Super Bowl ads.
Two commercials about a provincial jobs plan aired during Sunday’s football broadcast cost $17,000, according to B.C. Jobs Minister Pat Bell.
The 30-second spots were purchased as part of a nearly $1-million ad buy to promote the jobs plan provincewide.
If purchased alone, Super Bowl ads were reported to be going for $130,000 for each 30-second spot in Canada.