Screencapture of the 'crotches kill' campaign. (QMI Agency)

EDMONTON - If $380,000 for an ad campaign against illegal distracted driving doesn't get your attention, maybe a talking hockey puck that chimes in from the urinal in your favourite watering hole will.

Quickly becoming known for its catchy slogan, "Crotches Kill," a new Alberta Transportation media blitz has tongues wagging with another approach to pee-er pressure

"We believe it's the first time it's been done in Alberta," said spokesperson Donna Babchischin of the waterproof motion-detecting puck that lies dormant in the urinal drain until some guy unzips.