Quebecor unveils Export Assistance Program

Fonds Quebecor president Serge Thibaudeau (L) with Franklin Delaney, chairman of the Quebecor Fund...

Fonds Quebecor president Serge Thibaudeau (L) with Franklin Delaney, chairman of the Quebecor Fund board, in Ottawa, Wednesday, March 27, 2014. (CHARLES-ANTOINE GAGNON/QMI Agency)

Jessica Hume, National Bureau

, Last Updated: 6:32 AM ET

OTTAWA — Media giant Quebecor on Wednesday launched its Export Assistance Program, which aims to bring more of Quebec's best television and film productions to the rest of the world.

Quebecor — which owns Sun Media, the largest newspaper chain in Canada — inaugurated its Quebecor Fund in 1999 to promote the development of Canadian content and new media platforms.

At the National Arts Centre in the Ottawa on Wednesday, Quebecor formally introduced its Export Assistance Program, which will work with production and distribution companies to get Canadian content to broader markets.

"The problem is our market is too small," Franklin Delaney, chairman of the Quebecor Fund board, told QMI Agency. "Our market either in Canada or Quebec is too small to sustain the type of investment they deserve."

"So we have to go outside and sell so we have more revenue to do more productions."

Delaney said "all fields of endeavour in Canada rely on export, about 80%, with the exception of television and film productions."

He said not enough in this field is exported, though it should be.

The Quebecor Fund has about a million dollars to invest annually. Delaney said the program works with producers and distributors on the business end, but they are in charge of their own creative content.

"They know what's needed," he said.

The Export Assistance Program will spend between $50,000 and $300,000 per project. Delaney says the goal is to help four projects a year.

At Wednesday's event, Quebecor announced it would invest in Attractions Distribution, CineflixMedia, Productions Pixcom and Contenu QMI this year.


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