A Newfoundland and Labrador opera company has apologized after posting billboards for its production of A Midsummer Night's Dream that read: "Filled with more fairies than St. John's on Pride Day."
Some people took to Twitter and Facebook to complain about the billboards.
"To me, it's insensitive and offensive to the gay community," Twitter user @momolive82 wrote.
Opera on the Avalon have a questionable sign up by the Remax Centre. To me, its insensitive and offensive to the gay community. #shame— Momo (@momolive82) April 22, 2014
"Opera on the Avalon billboard about fairies is hurtful and unacceptable. They should be ashamed of themselves," @Adamq112 wrote.
Opera on the Avalon billboard about "fairies" is hurtful and unacceptable. They should be ashamed of themselves. #nlpoli— Adam Quirk (@adamq112) April 22, 2014
The company apologized on Facebook.
"The campaign was meant to be tongue in cheek and we certainly did not mean to offend. We will be changing the billboards immediately," Opera on the Avalon said.
But some people didn't have a problem with the billboard.
"Leave it up. It is a great ad," Daisy Drudge-Oliver wrote under the company's apology. "It's funny and a good line."