DC allows Superman 'S' on boy's memorial statue

Jeffrey Baldwin (SUPPLIED PHOTO)

Jeffrey Baldwin (SUPPLIED PHOTO)

Maryam Shah, QMI Agency

, Last Updated: 7:17 PM ET

TORONTO — The feedback from Superman fans proved to be more powerful than a locomotive.

DC Entertainment had a change of heart and will now allow the superhero's "S" to appear on a memorial statue of Jeffrey Baldwin.

After initially refusing to permit the use of the Superman logo on a life-size statue of the Toronto five-year-old, who was starved to death at the hands of his maternal grandparents in 2002, DC Entertainment sent out a statement Wednesday announcing it will allow the use of the Kryptonian symbol for hope after all.

"After verifying the support of appropriate family members, DC Entertainment will be allowing the Jeffrey Baldwin Memorial Statue to feature the Superman S Shield," DC spokesman Courtney Simmons said.

The change of heart is not entirely unusual, she added.

"DC Entertainment uses a flexible set of criteria when we receive worthy requests such as this, and at times have reconsidered our initial stance.”


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