OTTAWA - Justin Trudeau will need to prove he's more than pizzazz and charm as he readies to launch his bid for the top Grit job.
Former prime minister Pierre Elliott Trudeau's eldest son is widely expected to officially toss his hat into the leadership ring Tuesday, despite being publicly coquettish about his ambitions.
Trudeau is aware he's viewed as a political lightweight and has reportedly surrounded himself with a brain trust of serious policy advisors as he readies his campaign.
His candidacy comes with a hefty dose of buzz and hype - but there's a flip side to having Trudeau's name on the ballot.
"It's good news and it's bad news," says Liberal insider Warren Kinsella, arguing the contest could shape up into a coronation and whittle talent from the contest.
"It could be Justin in the form of Goliath and a whole bunch of Davids littering the landscape," he said.
Click to open in new window
Conservative sources also say a Liberal party led by Trudeau could mean good news for them next election, with rejuvenated Grits splitting the progressive vote. And Trudeau has a history of making a splash with controversial comments and outbursts.
Still, Kinsella sees in Trudeau the potential to help rebuild the party's shattered base in Quebec, and his ability to engage woman, youth and immigrants - voters who've abandoned the party in the past few elections.
There's currently only three candidates officially in the race - lawyer Deborah Coyne, Shane Geschiere and Jonathan Mousley.
A raft of Grit MPs are also considering a bid - among them Montreal MP Marc Garneau, New Brunswick MP Dominic LeBlanc and Ottawa MP David McGuinty.
The new Liberal leader will be named April 14 in Ottawa.
Father-Son political dynasties:
Trudeau's not the only son of a Canadian politician who followed in his father's footsteps into government.
New Brunswick MP Dominic LeBlanc is the son of Romeo LeBlanc, a former governor general and Liberal cabinet minister.
The father of former Reform Party Leader and MP Preston Manning, Ernest Manning, served as premier of Alberta, and was named to the Senate in 1970.
The sons of former Quebec premier Daniel Johnson Sr., Daniel and Pierre-Marc Johnson, both followed their father into Quebec politics and both served brief stints as premiers of that province.