|PETA's Lettuce Ladies are promising to pay Toronto Mayor Rob Ford a visit at his weekly weigh-in next Monday. (Photo courtesy PETA)
TORONTO - Mayor Rob Ford now has a reason not to cancel next week's weigh-in.
PETA's "Lettuce Ladies" will be at City Hall Monday for Ford's weekly Cut the Waist Challenge weigh-in and they're hoping to seduce him and Councillor Doug Ford into taking up a vegan diet.
Ford cancelled his weigh-in this week for no apparent reason. When he stepped on the scale last week, his weight had climbed up to 311 pounds.
The ladies — who wear strategically placed lettuce leaves — will be urging the Fords to go vegan to help trim the fat.
Although the People for the Ethical Treatment of Animals are no strangers to publicity stunts to unleash their messages, parading into the spectacle of Ford's weekly weigh-in is expected to create a media circus.
In a letter sent to Ford Wednesday, PETA says the ladies will be coming armed with delicious, low-fat vegan snacks and information on how switching to healthy vegan meals can help drop the pounds.
"Yo-yo diets have nothing on going vegan—it's the only proven way to ditch unwanted pounds and keep them off," PETA executive vice-president Tracy Reiman stated in a press release. "PETA is standing by to help the mayor succeed in his weight-loss challenge—and with all the delicious vegan food widely available in Toronto's restaurants and grocery stores, he may find that it's no challenge at all."
The mayor's office has yet to weigh-in on the imminent arrival of the Lettuce Ladies.