Corey Wildeman poses with local women, Wendy Pearce (Left) and Mandy Blais, who want to be models for the delivery only pizza spot. (SUN/Jesse Johnston)

Pizza and porn -- Winnipeg may just have an insatiable appetite for both.

Entrepreneur Corey Wildeman said the hot and saucy hook for his Porno Pizza business -- which offers pornographic pictures beneath the pies in delivery boxes -- has caught on in a far bigger way than he had ever imagined.

After launching the delivery service a little more than a month ago, Wildeman is turning to local talent for models after initially using only photographs supplied by a national content provider.

"That has a lot more appeal than just random images that you can see any other place," he said yesterday. "And it would be a lot more fun to make this exclusive content."

Wildeman, 30, said plenty of customers have inquired about more than just their menu. Specifically, they want to know how to appear inside Porno Pizza boxes, with many women and even some men seeking an unusual slice of stardom.

"When you're in a business like this, it literally walks in the door. It chases you down. It seems crazy, but my delivery drivers are coming back and saying, 'This girl and this guy, here's their number -- they would like to possibly do some modelling for us,' " said Wildeman.

The entrepreneur said he wants to move increasingly toward homegrown art.

'UP MY ALLEY'

"How fun would it be if someone orders a pizza and then says to us, 'Hey, I saw this girl at the club last night,' or 'This is my sister-in-law!'"

Mandy Blais, an 18-year-old cook at Porno Pizza, recently volunteered to become the model on the delivery service's main advertising logo.

"I just thought I'd give it a try. I didn't mind it. It's kind of up my alley, I guess," Blais said of her first racy photo for public consumption -- one in which her private parts are covered.

"I'm just the logo girl -- I'm not particularly into the porn scene. I don't mind porn, but not with me in it."

When it comes to "the dirty work," she added, she expects far more women than men will come forward.

Meanwhile, Wildeman has found his "marketing innovation" taking flight in other ways. Registering nationally, he's aiming to put franchises across Canada while expanding his delivery-only service to Winnipeg's lunch market after finding a huge midday demand for Porno Pizza from the business crowd.

He said about 50 serious inquiries have come in for franchises in Canada, the U.S. and other countries.

"I've got two from Brazil, three from London and five or six from Australia," he said.

What appears to work for Porno, as well, is its menu item names. The "Missionary Position" and "Mr. Big" are among the very few pizzas that can be mentioned in a family newspaper.

"This ended up being more of a fun idea than a sexy idea, and that's great," said Wildeman. "The hardest thing has been handling it with not enough staff."