In this image rendered from video and released by KMGH-TV in Denver, a hot-air balloon is seen over Colorado, near Fort Collins. THE ASSOCIATED PRESS/KMGH-TV

SASKATOON - A Saskatoon company is cashing in on the story of the Colorado family whose young son supposedly floated off in a homemade balloon.

Plantraco Microflight is producing a Balloon Boy Halloween costume kit.

Last week, people watched apprehensively as a silver helium balloon floated across the American west, supposedly carrying six-year-old Falcon Heene.

However, after the boy was found safe in his home, it all turned out to be a scheme that authorities say was hatched to get publicity for a reality TV show. The boy's parents, who have denied staging the incident, could now face charges.

"I said this thing is going to come down as a hoax," said Plantraco spokesman Bud Kays. "Bingo! Product idea."

The costume puts kids into a box hanging from a small-scale replica of the silver helium balloon.

Kays said the costume went from idea to website to finished product in one day.

"Sales are going good, they're skyrocketing," he said. "We're laser printing all the gondolas and have balloons in stock and can sell thousands if we need to."

Kays said his target market is "impulse buyers who are looking for a politically incorrect costume."

The costume does come with a warning, however.

"Don't leave the balloon unattended," says a sign, "or a child might crawl inside and fly away on you."