People take part in an attempt to break the world record for mass-massaging in Muang Thong Thanni, Bangkok August 30, 2012. (Reuters/SUKREE SUKPLANG)

Thailand has kneaded their way to a world record for the most massages given in one place.

A total of 641 masseuses rubbed down 641 people for 12 minutes in a health ministry-organized festival Thursday in Bangkok to promote the country's booming massage industry.

The Guinness World Record broke the previous record set by Australia in 2010 of 263 people massaged for five minutes.