Employees at McDonald's Japan turn beef into Twitter meme

(McDonald's Japan)

(McDonald's Japan)

Relaxnews

, Last Updated: 9:20 AM ET

It's been a rough couple of days for McDonald's Japan, which has been embroiled in dual fiascoes: one involving a 60-second lunch promotion that's gone awry, and the other an online revolt among its employees following a company-wide memo on social media practices.

In the first, the company seems to have bitten off more than it could chew. A promotion that promises a free sandwich to customers if their order isn't ready in 60 seconds or less has backfired, as employees are being forced to frantically assemble and deliver meals against an hourglass timer and beat the clock.

The result, reports English site RocketNews24.com, has been an army of disgruntled, mostly young, social-media-savvy employees who have been taking their beef online.

As the web world began to heat up with complaints, McDonald's PR machine went into overdrive, sending out directives on what employees were permitted - and barred - from saying about the company in public.

For example, while any comments made on behalf of the company are banned, comments made in support of products, such as, "The Chicken Tatsuta is delicious! It's my favorite burger!" are permissible. The Chicken Tatsuta is a chicken burger.

In response to the memo, legions of disgruntled employees and supporters alike have taken to Twitter, posting the statement verbatim in a sarcastic showing and turning it into a Twitter meme.

According to RocketNews24 estimates, as of January 11, the statement was being retweeted at a rate of two tweets, per minute, over the last two days.

The chain's 'Enjoy! 60-second Service' promotion, meanwhile, runs until January 31 and is valid between the hours of 11 am to 2 pm.


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