A Jewish rights group is calling on distributors to boycott a growing line of Nazi-themed Italian wine.
Vina Lunardelli has been selling the Fuhrerwein line since 1995, with labels depicting Adolph Hitler and other prominent Nazis. It's one of a handful of so-called "historical" wines, including ones featuring communist icons such as Karl Marx and Che Guevara.
But the company made headlines last week when a Norwegian tourist stumbled upon a bottle of Hitler wine while on vacation and expressed outrage to the Daily Telegraph.
Now the Simon Wiesenthal Center is calling for a global boycott.
"Enough is enough," said spokesmen Rabbis Marvin Hier and Abraham Cooper in a Wiesenthal Center press release.
"There can only be two kinds of people who are buying this wine: you have people who actually identify with these kinds of thoughts, and you have young people who haven't lived through the Second World War, so they think it's funny, it is almost a joke."