Viral Video: Teens cut class, get blown up in so-called PSA

(Screen grab)

(Screen grab)

QMI Agency

, Last Updated: 10:39 AM ET

A suspiciously obscure organization's public service announcement warning teens of the consequences of skipping school has gone viral.

In Set Yourself Free, a group of truant teenagers pile into a van and then head for the beach for a day of swimming, drinking and canoodling -- until they start getting blown up by explosives hidden in the sand.

The deaths are shown in grisly detail, with body parts and blood covering the beach.

The Australian video ends with the revelation that the beach is an explosives testing site, and the message, “This is what happens when you slack off.” The implication seems to be that the teens weren't able to read the warning sign posted on the fence.

The ad has gained more than two million views on YouTube in two days. It is credited to Perth-based filmmakers Henry Inglis and Aaron McCann, who supposedly created it on behalf of the Learn for Life Foundation of Western Australia.

The organization describes itself as a non-profit that promotes “the importance of education for people of all ages."  However, its web page contains very little information, other than a link to video and the filmmakers’ website.

Several news organizations and websites -- including ABC news in the U.S. -- reported on the video as a legitimate PSA, while others such as Mashable noted the lack of information available about the group.

The Australian version of Gizmodo refers to Henry and Aaron as a comedy duo. Their own website henryandaaron.com also acknowledges that the pair produces comedy shorts.

WARNING: GRAPHIC CONTENT


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