Police in Maryland announced they will be live-tweeting busts of johns in a prostitution sting next week.
"We won't tell you when or where, other than it's somewhere in the county," the Prince George's County Police wrote in a blog post Thursday.
"Suspect photos and information will be tweeted."
The plan caused a predictable social media backlash, many calling out the cops for outing suspects that are innocent until proven guilty.
Others took it as an exercise in shaming prostitutes.
All of which prompted a clarification from the cops later in the day.
"The intent all along has been to put on notice and/or arrest the very people who exploit women and even young girls in our community," a second blog post said. "We're hoping the advance notice we've provided acts as a deterrent to would-be johns who choose to engage in this illegal behavior."
Last month a Twitter campaign by the New York Police Department went horribly wrong when people asked to tweet photos of themselves with a cop yielded a barrage of photos of possible police brutality.