Another day, another beauty contest, another roaring controversy.
If beauty really is only skin deep, why do so many people feel free to comment on the outward appearance of somebody like Nina Davuluri?
The 24-year-old is the newly crowned Miss America, although some – but not all – of the response to her winning that exalted title has verged on the near hysterical.
For some reason her background disturbs some Americans.
Her noisy critics seem to find it odd that she has an Indian heritage (her talent routine was a Bollywood fusion dance) and they feel it disqualifies her from victory.
Which is a truly funny concept given that immigrants who were escaping persecution and arrived in search of freedom from oppression founded America itself.
Whether or not the outrage is manufactured or not, it does seem to have struck a nerve -- although even before the crowning took place, Miss Davuluri had been embroiled in controversy.
She was accused of saying her predecessor Mallory Hagan was ‘fat as s***’ – something she has since vigorously denied.
Once she was crowned, the opinions really started on social media and a stream of racist abuse began to appear on Twitter.
One commenter wrote the message ‘9/11 was 4 days ago and she gets miss America?’
“WHEN WILL A WHITE WOMAN WIN #MISSAMERICA? Ever??!!” asked another.
One Twitter user wrote: ‘This is Miss America... Not Miss Foreign Country.’
Another had this observation: ‘Shes (sic) like not even american and she won miss america.’
Some people accused her of not being American, others said she was an Arab and looked like a terrorist.
One Twitter user, DallasRobinson8, wrote: “I am literally soo mad right now a ARAB won. #MissAmerica”
Jakeamick5 added: “How the **** does a foreigner win miss America? She is a Arab! #idiots”
Not that any of the harsh words have hurt her.
The native of Syracuse, N.Y. wants to be a doctor, and is applying to medical school, with the help of a $50,000 scholarship she won as part of the pageant title. She believes education and hard work is the key to her success.
You can’t get much more American than that.