Health Canada won't say whether U.S. company Palcohol is seeking to have its powdered booze approved for sale in Canada, but Ontario's liquor control board said it wouldn't sell the stuff anyway.
"LCBO would not consider selling any powdered alcohol product given serious social responsibility concerns, including underage drinking, potential for deliberate or unintentional addition of more product or less water resulting in higher alcohol concentration, and potential for rapid intoxication and alcohol poisoning," spokeswoman Lisa Murray said.
In fact, it doesn't look like Canadians or Americans will be able to mix their booze like Kool-Aid anytime soon.
Days after news broke that Palcohol had been OK'd for sale south of the border, the U.S. Alcohol and Tobacco Tax and Trade Bureau issued a statement to CNN and CBS that it had been "approved in error." A bureau spokesman refused to elaborate. Health Canada spokesman Sean Upton said the agency can't comment on whether a new product is being considered for approval in Canada.
And if Palcohol does hit shelves here, he added, provincial liquor boards would be responsible for regulating and selling it.
But Linda Bouchard, spokeswoman for Quebec's liquor control board, said she's never heard it.
Palcohol hasn't approached the liquor control boards of New Brunswick, Nova Scotia, Manitoba or B.C., either.
"Significant investigation and research would have to be conducted before we would consider selling a product of this nature," Nova Scotia Liquor Corporation spokeswoman Jennifer Gray said.
Despite the latest statement from U.S. authorities, Palcohol maker Mark Phillips has insisted it's all a misunderstanding sparked by a mistake on the product's labels. The wrong amount of powder was listed, he told NBC News.
"This doesn't mean that Palcohol isn't approved. It just means that these labels aren't approved. We will re-submit labels."
Phillips hasn't responded to QMI Agency's inquiries.